![]() Namely, the watertight zippers were so beefy and locked the lid so tight, it confounded some users. The OG BackFlip cooler, lauded for its durable, waterproof construction, posed its own challenges. In fairness to the original M30 cooler bag, it wasn’t the only YETI to fluster some users. First Look Review: YETI Hopper M20 Cooler Backpack We received an advance sample to verify and try out. (Photo/Sean McCoy)īest of all, version 2.0 purports to solve the keep-open problem. Today, the brand launches the M20 Backpack cooler - the first time the tech has graced a YETI cooler backpack. YETI unveiled the patented magnet tech last month on the new M30. But the design also made it difficult to keep open.Įnter version 2.0 of YETI’s MagShield access. Sure, it was easier to open compared to YETI’s beefy zippered alternatives. After all, YETI has fought off no small number of knockoffs to its burly designs, and this patented magnetic closure offered a new, more difficult-to-replicate twist to YETI’s arsenal.īut, as our - and subsequently others’ - testing revealed, the Austin brand’s “MagShield” tech proved a little too good. When YETI launched its M30 cooler with magnetic closure in 2019, it garnered plenty of attention and loads of praise. First came YETI coolers, then backpack coolers, then magnetic coolers, and, finally, YETI magnetic backpack coolers.
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